Free Tool

Free Schema Markup Generator

Generate JSON-LD structured data for your website. Earn rich results in Google with FAQ, Article, Product, LocalBusiness, and more schema types.

What Is Schema Markup?

Schema markup (structured data) is code you add to your pages to help search engines understand your content. When Google understands your content, it can display rich results — enhanced listings with star ratings, FAQs, prices, images, and more that stand out in search results and boost click-through rates.

JSON-LD is Google's preferred format for schema markup. It's added as a script tag in your page's HTML head, making it easy to implement without modifying your page's visible content.

  • FAQ schema can display expandable Q&A directly in search results
  • Product schema shows price, availability, and reviews
  • Article schema enhances blog post listings with author and date
  • LocalBusiness schema helps you appear in local search and Google Maps

How to Add Schema to Your Website

Select a schema type above, fill in the fields, and click "Generate Schema." Then copy the generated JSON-LD code and paste it into your page's <head> section.

After adding schema markup, use Google's Rich Results Test to verify it's working correctly. Then run a free SEO audit to check all your other on-page SEO factors.

  • Each page should only have relevant schema types
  • Don't add schema for content not visible on the page
  • Test with Google's Rich Results Test before publishing
  • Combine with proper on-page SEO for best results
FAQ

Frequently Asked Questions

The most impactful schema types for rich results are: FAQ (expandable Q&A in search), HowTo (step-by-step instructions), Product (price, availability, reviews), Recipe (cook time, ratings), Article (enhanced news/blog listings), and LocalBusiness (Google Maps integration). Not all schema types trigger rich results — Google decides which to display.
Add the JSON-LD script tag inside the <head> section of your HTML page, or at the bottom of the <body>. You can also add it via Google Tag Manager. JSON-LD doesn't need to be inline with your content — it's read separately by search engines.
Yes, you can have multiple schema types on a single page. For example, a product page could have Product schema, FAQ schema, and BreadcrumbList schema. Each should be in its own <script type="application/ld+json"> block.

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Get More Rich Results with Better SEO

Schema markup earns you rich results. ANO SEO helps you earn higher rankings too — with keyword research, AI content, and website audits.

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